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Chipping in for Children is a series of charitable golf tournaments, raising funds and awareness for Children’s Miracle Network Hospitals

Challenge:

To find a uniquely different way to fundraise for Children’s Miracle Network Hospitals (CMN) by bringing community partners, retailers, and national vendors together to streamline cause marketing initiatives into one powerful program. Walmart is one of the largest corporate partners of Children’s Miracle Network Hospitals so they seemed a natural fit for the Chipping in for Children effort.

Solution:

Incorporating techniques employed in our Power of the Pink program, Cliffedge set out to build local ‘Walmart sized’ golf tournaments that raise significant dollars for regional Children’s Miracle Network Hospitals. In-store activation, social media, and email campaigns support the cause. Local and National partners tie-into the program allowing them to give back to the community while enjoying a fun, unique event.

How Retail Marketing with Cliffedge creates impact for Walmart:
•    Cooperative fundraising effort between Cliffedge and Children’s Miracle Network
•    Coordination of charity golf tournaments bringing together local community businesses, along with national partners like Walmart
•    Facilitation of charitable proceeds to Children’s Miracle Network Hospitals in each local area where the golf tournaments are held

Results:

Since 2011, the Chipping in for Children golf tournaments have raised over $1,000,000 for Children’s Miracle Network hospitals across the country. The promotion is beneficial to participating vendor partners as well as the average incremental in-store lift is above 33%. 

See how Cliffedge Marketing can build your brand!


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